Web3 Forms — Manage Blockchain and Marketing Data in One Spot

A Gateway to Decentralized Engagement and Customer Data Collection

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In the rapidly evolving digital landscape, businesses are continuously seeking innovative solutions to engage customers and collect valuable data for targeted marketing strategies and re-engagement strategies in a cookieless world.
Web3 brands have historically experienced the challenge of trying to manage on-chain and off-chain data, nevertheless collecting customer data.
With web3 forms, businesses can manage brand communities and personalize customer experiences by merging on-chain and off-chain data.

What is a web3 form? 

A web3 form is a tool that aids marketing strategies for businesses building on the blockchain. It lets a user connect their crypto wallet address to the form and enables brands to interact with customers and gather essential information that is all connected back to their connected wallet address.

The customer relation management (CRM) tool compiles data in one place. The data pairs web2 data, such as email addresses, phone numbers, and social channels, with web3 data such as wallet addresses and NFT ownership (learn more about web3 v. web2). This compiled data facilitates a deeper understanding of customer behaviors, preferences, and pain points, enabling businesses to fine-tune their innovative marketing strategies and customer engagement campaigns — there are many creative ways to use web3 forms.

Web3 forms collect customer data in a simplified survey format, similar to Google Forms. Then, the data is securely stored in one spot which empowers brands to automate targeted marketing campaigns.  

How is a web3 form different from a traditional form? 

The biggest difference between web3 forms and traditional forms is that with web3 forms, the end users connect their wallet to the form and verify the information they are submitting in the form with their wallet — instead of needing to put an email address in a form, you just can put a wallet address.

There is invaluable information tied to a wallet address. A blockchain wallet address is tied to the customers public crypto transaction history, the digital assets held in their wallet, and more. This information and data insight helps marketers understand their customers better — marketers can examine their communities purchasing behavior and identify trends. These insights allow web3 brands to personalize brand experiences for their audience. Start using Holder Web3 Forms for free to collect and merge your communities on-chain and off-chain data.

How do web3 forms work? 

Web3 forms leverage the capabilities of decentralized technologies which are built into a SaaS (software as a service) platform. The platform functions as a CRM for web3 businesses as a place that houses the on-chain and off-chain data. 

4 Steps Process of Web3 Forms: 

  1. Brands customize form fields to collect customers’ personalized information. Web3 forms are comparable to Google Forms, but securely collect off-chain data in addition to on-chain data. (Google Forms only collect and store off-chain data).
  2. The web3 brand sends out the customized web3 form to its customer contacts. (In the Holder Marketing Suite, brands can easily sort contacts into lists and send web3 forms to any desired list). 
  3. Recipients fill out the web3 form, inputting their information and data. The key aspect of web3 forms is that recipients must connect their wallet addresses. 
  4. Automatically, completed web3 forms store on-chain and off-chain data in one easily accessible place inside Holder.

Once the web3 form is filled out by the customer, brands can locate this information in their CRM database (like Holder).

In the CRM database, brands can group similar data into specific contact lists. Grouped lists enable brands to utilize more personalized marketing strategies — brands can send the right message to the right person at the right time with wallet messaging.  

What kind of data does a web3 form capture? 

A web3 form can collect any kind of data you’d like. Think of it just like your standard online form builder, but it includes a wallet connection. The wallet connection lets you automatically capture the end-users wallet address when they’re filling out the form, coupling any data filled out in the form back to that wallet address. This could include customer preferences, contact information, their social profiles (Discord, Twitter, Telegram) or any other kind of custom data. 

Because you are also collecting the user’s wallet address, you also have access to see their on-chain history and interactions. You have the ability to see the NFTs they own, their wallet balance, and history on the transactions and products they’ve interacted with in the past.

Learn five things that a web3 form can do that a traditional form can't.

How do web3 brands get customers to fill out web3 forms? 

3 Ways to Engage Customers to Fill Out Web3 Forms: 

  1. Give the brand audience a reason to complete the form. 
  • Incentivize web3 form fills with token rewards, access to exclusive content, etc. 
  1. Be clear in explaining how the customer’s data will be used. 
  • Customers want to know why it is important that brands have their data. Explain that filling out a web3 form will help the business personalize the brand experience. 
  1. Link the web3 form to relevant web pages and in various communication channels. 
  • Make the web3 forms easily accessible for customers to find and fill.  

Is web3 form data collection and storage ethical? 

In an era where data privacy is a growing concern, web3 forms promote ethical data collection. Customers share their data in an open, transparent way with their wallet identities. They know what information is being collected and visible to the brand on the other side of that form, something not possible with the web2 cookie-filled, digital advertising world.

The transparent and secure nature of web3 forms ensures that customer data is ethically collected. Because this information is sensitive, you will want to make sure you work with a trusted partner, like Holder, who has experience with enterprise software solutions and data security, in order to safeguard it from unauthorized access and breaches. 

You also want to ensure you are working with a provider (like Holder) that is GDPR compliant and can help you in your data privacy and consent practices. Holder’s decades of traditional marketing tech experience means we handle all the vital, boring things — like GDPR, CAN-SPAM, and CCPA — while you focus on driving creative, engaging communications to customers.

What are the benefits of using web3 forms? 

The utilization of web3 forms offers a myriad of benefits for businesses seeking to enhance customer engagement and refine their marketing strategies. Leveraging this innovative technology, companies can revolutionize their data collection practices and deliver personalized customer experiences in line with best practices.

Since customers willingly put their own information in web3 forms, it is more reliable which enhances the accuracy of the customer profile. Using this, businesses can make data-driven decisions and implement targeted marketing campaigns effectively.

Holder Forms Builder

Start engaging customers with Holder Forms. Collect and merge essential on-chain and off-chain data that transforms your customers' brand experience. 

Holder is a customer engagement platform for web3 brands and creators. We help businesses engage and communicate with their customers on the blockchain. With Holder, companies can manage customer data, track user engagement, automate marketing processes, and drive growth.

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