A web3 form is a tool that aids marketing strategies for businesses building on the blockchain. It lets a user connect their crypto wallet to the form and enables brands to interact with customers and gather essential information that is all connected back to their connected wallet address.
The customer relation management (CRM) tool compiles data in one place. The data pairs web2 data, such as email addresses, phone numbers, and social channels, with web3 data such as wallet addresses and NFT ownership. This compiled data facilitates a deeper understanding of customer behaviors, preferences, and pain points, enabling businesses to fine-tune their marketing strategies and customer engagement campaigns.
Web3 forms collect customer data in a simplified survey format, similar to Google Forms. Then, the data is securely stored in one spot which empowers brands to automate targeted marketing campaigns.
The biggest difference between web3 forms and traditional forms is that with web3 forms, the end users connect their wallet to the form and verify the information they are submitting in the form with their wallet — instead of needing to put an email address in a form, you just can put a wallet address.
Web3 forms leverage the capabilities of decentralized technologies which are built into a SaaS (software as a service) platform. The platform functions as a CRM for web3 businesses as a place that houses the on-chain and off-chain data.
Once the web3 form is filled out by the customer, brands can locate this information in their CRM database (like Holder).
In the CRM database, brands can group similar data into specific contact lists. Grouped lists enable brands to utilize more personalized marketing strategies — brands can send the right message to the right person at the right time.
A web3 form can collect any kind of data you’d like. Think of it just like your standard online form builder, but it includes a wallet connection. The wallet connection lets you automatically capture the end-users wallet address when they’re filling out the form, coupling any data filled out in the form back to that wallet address. This could include customer preferences, contact information, their social profiles (Discord, Twitter, Telegram) or any other kind of custom data.
Because you are also collecting the user’s wallet address, you also have access to see their on-chain history and interactions. You have the ability to see the NFTs they own, their wallet balance, and history on the transactions and products they’ve interacted with in the past.
In an era where data privacy is a growing concern, web3 forms promote ethical data collection. Customers share their data in an open, transparent way. They know what information is being collected and visible to the brand on the other side of that form, something not possible with the web2 cookie-filled, digital advertising world.
The transparent and secure nature of web3 forms ensures that customer data is ethically collected. Because this information is sensitive, you will want to make sure you work with a trusted partner, like Holder, who has experience with enterprise software solutions and data security, in order to safeguard it from unauthorized access and breaches.
You also want to ensure you are working with a provider (like Holder) that is GDPR compliant and can help you in your data privacy and consent practices. Holder’s decades of traditional marketing tech experience means we handle all the vital, boring things — like GDPR, CAN-SPAM, and CCPA — while you focus on driving creative, engaging communications to customers.
The utilization of web3 forms offers a myriad of benefits for businesses seeking to enhance customer engagement and refine their marketing strategies. Leveraging this innovative technology, companies can revolutionize their data collection practices and deliver personalized customer experiences in line with best practices.
Since customers willingly put their own information in web3 forms, it is more reliable which enhances the accuracy of the customer profile. Using this, businesses can make data-driven decisions and implement targeted marketing campaigns effectively.
Start engaging customers with Holder Forms. Collect and merge essential on-chain and off-chain data that transforms your customers' brand experience.
Holder is a customer engagement platform for web3 brands and creators. We help businesses engage and communicate with their customers on the blockchain. With Holder, companies can manage customer data, track user engagement, automate marketing processes, and drive growth.
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