Web3 forms and traditional forms have one core thing in common — they collect data. But, web3 forms and traditional forms vary dramatically in many other ways and use cases.
We recently launched a major update to the Holder product that allows any brand or creator to use our web3 form builder for free. To help spur ideas and use cases for using a web3 form builder, we wanted to share with all of you five use cases that make web3 forms unique.
1. Web3 forms collect wallet addresses.
It goes without saying, but one of the most important features of a web3 form is that it collects a wallet address from the end user. Connecting a crypto wallet to a web3 form gives brands access to information tied to the user’s crypto wallet — for example, the amount of NFTs they hold, their transaction history, and more. Collecting a wallet address makes web3 forms not only more secure but also more verifiable than traditional forms.
Web3 forms are more verifiable, meaning that the user’s wallet address can be immediately authenticated — traditional forms do not have a verifiable way of collecting wallet addresses. The only way a traditional form can collect wallet addresses is if the user manually enters their wallet address — creating a huge roadblock in the user’s experience and presenting the opportunity for errors. You would be surprised by the number of forms we see with invalid wallet address information.
Even then, when the wallet address is manually entered, there is no way to authenticate that the wallet address is real or that the user owns the wallet. Using WalletConnect or another provider to let the user “sign in” with their wallet digitally validates that they own and control that wallet. It’s like two-factor authentication for a wallet address.
2. Web3 forms merge on-chain and off-chain data.
On-chain data, like crypto transactions or NFTs held, mixed with off-chain data, like emails and social media handles, allows brands to create more personalized customer experiences. Web3 forms help brands merge valuable data in one spot.
With Holder, creators and brands can merge the data they collect from web3 forms into a web3 CRM with a single view of their customer identities.
3. Web3 forms can be token-gated.
Brands can limit access to forms based on tokens or NFTs held. Token-gated forms not only enhance security by limiting access, but they also give creators and brands the ability to verify ownership of a specific asset and personalize experiences based on what's in the user’s crypto wallet.
For example, if the creator of CryptoPunks only wanted CryptoPunk NFT holders to fill out a form with their feedback on the CryptoPunk NFT collection, then CryptoPunks could token-gate a web3 form. They could send out a token-gated web3 form to their whole audience, but only verified CryptoPunk NFT holders would be able to fill out the form.
4. Web3 forms can trigger on-chain interactions.
Web3 forms can be set to trigger blockchain transactions (like a crypto payment, NFT transfer, smart contract engagement, and more). This can be done by connecting a form fill to a smart contract. Web3 forms can trigger automated services without needing an intermediary — saving brands time and money.
An example of this would be if an NFT holder decided to transfer an NFT, the brand could automate a message to the churned holder, asking them to fill out a form with more feedback and insight on why they sold the NFT.
5. Web3 forms can enable better and easier community governance.
Community governance is a key component of web3 — there are various DAOs (decentralized autonomous organizations) and communities that vote on-chain about various decisions and proposals. These votes are often on-chain and execute smart contract decisions. Most DAOs and communities, though, don’t need every vote or decision put on-chain (especially if it’s not an executable action on a contract).
A web3-enabled form can be a good way to bridge the gap for most communities and DAOs. You can use a wallet-connected form to allow members to verify their on-chain identity (and ownership) while collecting off-chain votes and decisions. This would allow users to vote on important decisions with gas-less signatures. One example of this would include gathering pre-votes, getting proposal feedback from users, collecting “private” votes, etc.
Web3 forms are a powerful tool that should be in every web3 marketer's toolbox.
Brands, creators, and developers are using Holder Forms to develop a deeper understanding of their audiences and use their feedback to make more personalized customer experiences.
If you want to stay ahead of your competition and gain a competitive edge, start using web3 forms to drive engagement.
The best part — you can get started with web3 forms for FREE with Holder Forms. Try it out.