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Holder Named to Martech Weekly’s Inaugural List of Innovative Companies in Marketing Technology—the TMW 100

INDIANAPOLIS — September 15th, 2023 — Holder announced today their inclusion in the 2023 TMW 100 and their selection as a 2023 Judge’s Pick. Holder was reviewed by an esteemed panel of martech authorities from around the globe. Subsequent to the panel's selection, public voting is set to take place from Friday 15 September to Friday 29 September, influencing the final rankings of all contenders. 

Winners will be announced during the TMW 100 awards ceremony at the three-day marketing operations conference MOps-Apalooza. In addition to the event recognition, Holder will also be included in Martech Weekly’s annual Martech Innovation Index Report. 

“We are thrilled by the enthusiastic turnout in our inaugural year,” said Juan Mendoza, CEO and founder of Martech Weekly. “We knew that the industry was in desperate need of a new kind of awards program. One that would take an industry-neutral approach to evaluating which companies are driving the future of martech through innovation and execution. This year’s TMW 100 is a truly impressive list of innovators - big and small - and we’re excited to see which company will take the first place prize as chosen by the marketing public.”


Nominations from organizations around the globe were considered across three innovation areas: Product, Customer and Business. 

Holder’s nomination as a Judge’s Pick recognizes them as one of 36 nominees from the entire TMW 100 list that stood out to judges as a particularly impressive and promising marketing technology innovation. 

The assessment for the Judge’s Pick focused on excellence in these specific areas:

  • Compelling Story and Impact Benefits 
  • Novelty and Uniqueness 
  • Scalability and Market Potential
  • Ethics Approach
  • Industry Collaboration
  • End User Outcomes

Holder launched out of High Alpha venture studio in 2022, a studio founded by marketing tech pioneers, including the former CEO and co-founder of ExactTarget. Today, Holder partners with brands across all industries from enterprises to startups, including XMTP, VaynerSports, Lens, CameoPass, and many others. 

“I couldn’t be more proud of the work our team has put in over the last 18 months to receive this honor,” said Drew Beechler, CEO and co-founder of Holder. “We are on the foreferont of the next wave of innovation around messaging and consumer experience, and I’m excited for the continued impact our technology will have on our customers to help them reach unreachable audiences and drive growth.”


For more details, visit the TMW 100 website. Vote for your favorite company here.

About Holder

Holder is a customer engagement platform for web3 brands and creators. They help businesses engage and communicate with their customers on the blockchain. With Holder, companies can manage customer data, track user engagement, automate marketing processes and drive growth. For more information visit holder.xyz or follow on Twitter, LinkedIn or Instagram.


About the TMW 100 Awards

Hosted by Martech Weekly, the TMW 100 is a premier annual awards initiative, heralded as the first of its kind, spotlighting innovation within the international martech sector. A distinguished panel, representing major global regions such as Asia Pacific, North America, Europe, LATAM, and MENA, judges the list of contenders. Following their selection for the Judge’s Pick, the wider community casts their votes, culminating in the revered Top 100 ranking and a feature in the annual Martech Innovation Index Report. In a commitment to fostering inclusivity in martech, TMW 100 contributes 5% of all event earnings to the non-profit, She Loves Data, championing the cause of encouraging more girls and women to pursue fulfilling careers in the marketing technology realm.

Learn more here.

About Martech Weekly

The Martech Weekly is a global media and research company serving marketers, researchers, journalists, consultants and technology companies spanning more than 65 countries and more than a million marketers annually. Through its premium newsletter product, TMW PRO, Martech Weekly reaches senior marketing and sales leaders across the globe. The company also hosts the Making Sense of Martech Podcast, and frequently collaborates with publications such as WARC, AdExchanger, Chiefmartec, the MarTech Podcast and more. Learn more at Martech Weekly.com 

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