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HODL Podcast Episode 10

Ariana Layton
April 26, 2023

HODL Podcast Episode 10 was originally published on May 12, 2023.

Join Drew, Skyler, and Joel in this special 10th episode of the Hold on for Dear Life Podcast. In the episode, a recap of NFT NYC, trends developing, regulation in the crypto space, and Starbucks Odyssey releasing the rewards for their beta program.

Episode Rundown: 

  • NFT NYC recap, our thoughts on the event.
  • Trends we're seeing in web3 from a brand perspective.
  • SEC Chair vs Congress discussion.
  • Starbucks Odyssey announced the awards for the beta program, our thoughts on what they've built so far.

About Holder

Holder is a CRM and marketing automation platform for web3 brands and creators. They help businesses engage and communicate with their customers on the blockchain. With Holder, companies can manage customer data, track user engagement and automate marketing processes. For more information visit our website.

Podcast Transcript

Read the Full Podcast Transcript Below: 

 ​Welcome back everyone to the latest episode of the Hold on for Dear Life Podcast brought to you by the team here at Holder. This is our podcast number 10. So we've hit the big double digits here, which has been a ton of fun.

And at the end of this podcast we have a little commemorative NFT,  open edition if you want to mint that to commemorate our 10th episode. So stick around for that and we'll share the mint link. You can go through a Holder experience using our product to go ahead and mint that.

But just to kick us off, we are recording this the week after NFT NYC. It's been a pretty busy week. And so we thought maybe we would just kick things off with an NFT NYC recap. Skyler and myself drew, were at the conference last week meeting with tons of brands and creators and other NFT fans that were there at the conference.

And it was an incredible experience and great event. I actually attended last year in 2022 as well. So it was really interesting to compare and contrast the two years. But this year was really fruitful for us as a brand, as a party on Wednesday night and had a handful of other  events that we were participating in and helping put on and things.

And so I would just, maybe I'll start it with you, Skylar, as we think about just key trends or things we walked away with from the week. Any kind of recap or notes you wanna share with the audience listening here that, that may not have attended or even some, might.

Listening as well that had attended, but it didn't get to see everything as well that we saw. 

Yeah, totally.  This was actually my first year at NFT NYC. It was a ton of fun. Really enjoyed getting to go there, represent Holder, meet people in the community that we've been working with over the past year.

Even some of the NFT projects that we've been working with and haven't met. It was great to just. Meet up with everybody in a common ground. I went to only one day of the conference itself, which I think was the case for many. I think the side events really ended up being the spotlight events for NFT NYC and the places to be.

But the day that I actually did go to the conference I had the opportunity to listen to some of the larger brands in the space, talk about what they see as the future of Web three, the future of NFTs, and even the Metaverse a little bit, what their brands are looking to accomplish in the space.

And I think the recurring theme that I heard from them was experimentation and the willingness to fail and try and figure out what the right kind of medium for a lot of this is. One of them was Ticketmaster, NFL, and Dapper Labs have been working together over the past, I wanna say a year or a couple years ago, NFL with their all day game pass and starting to look into some of the things that Ticketmaster has done, which is.

Starting to make these commemorative digital tickets, which makes a ton of sense. If you think about it. We've had these digital, physical tickets forever, which you can keep the subs from and collect them and lots of us like to collect things like that. And as we move into this digital age, it becomes harder and harder to keep mementos from the events that we go to.

So from a Ticketmaster perspective, it makes a ton of sense to. Create these in an NFT and distribute these digital collectibles for coming to a event. And it also makes a lot of sense for the NFL to think about the same thing. They're moving the digital tickets as well, and to have something that they can share with their community for.

The sports teams that you're a fan of and see those in a digital way and a digital wallet with Providence on the blockchain, that you are the one that truly owns that and you are the one that went to the event. There's a lot of cool things there and I thought it was a little bit reassuring to hear that, even those brands, which are some of the biggest in the industry, haven't really figured this out, and I think it's.

It gives me confidence in the space that we're all willing to say, look this technology we really believe in the technology. We think it's gonna be really impactful on not only the way we use the internet and the future, but the way that we interact with each other from a culture and a community perspective.

And some of the brands that are recognizing this are the ones that are here right now are the ones that are getting the opportunity to experiment with it. 

 I think it's again, reassuring to hear that we are still finding the right way to use this technology at an enterprise level. And this is where tools like Holder  become really important and  helpful not to she'll holder her too much, it is our podcast that we can really help brands understand their communities as email addresses do.

Into wallet addresses becoming the new email address and understanding the people in your community that care about this technology and then help helping shepherd the people who aren't quite in the ecosystem or maybe don't even care about the underpinnings of the technology at all and just want this cool tech and digital collectible that they know they own and don't really care that it's centered wet through or not just that they own it.

Our tool helps with it kind of thing. 

Yeah, I think this year by far though, it was definitely the best year yet. I think it was just definitely more professionalized and less commercial, if that makes sense. Last year was an incredible amount of just N F T projects, throwing massive parties.  I think Skylar, I was telling you this a little bit too, that last year it was just a little bit more extra for sure. Everything was I can't think of the right word. Like it was just like people spent so much money last year.

They went hard.

Yeah, it was yeah, just last year was like an extra level of kind of extravagance even down to Madonna performing at the World of Women Event and Snoop Dogg and Eminem performing at Ape Fest, and you didn't have any of that this year. A lot of the kind of more consumer facing experiences actually were gone, even from Cool Topia and the Cool Cats and things like that.

And there was a little bit more, some of those communities still had kind of private dinners or kind of private events, but they were paired down quite a bit more. And I think this year it just felt. We had grown up into a little bit more of the business focus versus the consumer focus of the conference.

And I think actually it showcased a little bit of who's still here and who's still building in the space, which I think was really great and highlighted those brands, communities and companies that are still here. And I think it also benefited. A lot of us as the builders from the kind of application layer in the space that we were able to really connect and and have more meaningful conversations around, I think the future of web three in general and NFTs and where we go from here.

One other kind of trend. I would hit on that you started talking about Scholar two is just, this year was much more brand focused too. There was an entire brand's stage. You had many different brands from MasterCard to, Ticketmaster Live Nation and many others like speaking on stages and talking about some of the activations they were.

In addition to that kind of so many other brands as attendees and people thinking about how do we launch, web three programs with our traditional brand this year and that it, that was much more this year kind of the focus than last year as well. Last year is definitely a little bit more more of a degen play for sure.

In the kind of events and experiences. Content that was there at the session. And so it's an interesting kind of lead up to next week, which is Consensus in Austin, which is a bit more business focused, even more of a conference. And so we're definitely heavy in conference season here, but it's been interesting to see all of kind of the launches and announcements that so many projects and communities and brands are making over the last couple of weeks, due to this pretty heavy kind of season.

I think you hit it kind of the nail on the head. There were still NFT projects there. To be clear, there were actually more than I had originally thought and even while I was there, and I don't know if I've just got like the wrong for you page on Twitter or I'm not in the right discords or what, but there definitely still was some.

I know you and I went to the Killers event, which was. A ton of fun. Shout out to them. We got a picture with their founder, which was awesome. Degas and Utes, Frank Degas, we've talked about 'em a couple times on this podcast. They had a pretty vague activation almost every day. I think it was his birthday on Thursday, they had.

People coming out to one of the pizza shops down there on Christie Street which is also where the nine DCC event was, which we had the opportunity to attend, which was a kind of scavenger hunt around the city using some of the IYK tech, which I think uses a lot of the, NFC technology, tap to.

Bring up a link and then you go to a link and you can mint a p app, proof of Attendance protocol Token or an NFT. And all of the hats that they distributed at that event were all again, don't love this word, but not sure how else to describe it. Fidgital products where you have the actual physical hat itself, but then the hat also has.

Identical twin that lives on the blockchain that you can claim and then claim others when you scan their hats as pap. So a really cool community building event. Saw lots of that. And then I even think there was some brands like Pudgy Penguins, Illuminati and Truth Dow had some activations there at well.

There was still some, and I wouldn't even really call any of those events to be clear Dey, but there certainly was still some of the fun NFT projects that you probably were accustomed to last year happening a little bit, but definitely none of the, Snoop Dogg on stage in New York City this year really had more of a business focus.

And I think, for us that was amazing and we had a really great time getting to network with the people who really are serious about the space and pushing it. 

And I think, just to be clear though, a lot of the events, interestingly, like truth, Illuminati, et cetera, like they weren't actually corporate from the project, oriented or corporate.

Planned events, like it was just community members, like meeting up. There were not actually many of those kind of doing the multi hundred person kind of events at all. Like I think honestly the nine DCC activation was the largest in the city throughout the week from a  consumer orientation perspective.

And it was done really well. I still am on the fence around the tap two X technology and what is the, what is that kind of taking you to, after I mint someone's PO app about their hat, what is the, what does that get me or what's the kind of the point of it almost, I think we still gotta need to figure that out, but it was really cool to see a lot of that in be played out in real time there during the.

Yeah. And not to, and before we jump into the next thing, and not to give anybody ideas, but to just. Prove your point a little bit. Some of that technology, especially in the web three space, can be a little bit scary. All it would've taken for a bad actor would be to swap the chip that was in the hat, which I don't think would've been very hard at all.

And you had a bunch of people coming up asking you that we had never met for saying, oh, you're doing the 90 cc treasure hunt. Because the hats are very obvious. They're very like pink fuchsia, green, black, and very prominent hats that people are wearing and they're part of the  scavenger hunt, you tap it, right?

You have them connect their wallet to some malicious site and all of a sudden their wallet's strained. So those are some of the kind of like fears that I have, and I'm sure others share this sentiment. In the web three space about just being ultra careful about the things that you connect your wallet to in the space.

And when we talk about this tap two technology and being able to just like quickly connect your wallet to something and just oh yeah, you've got the hat. You must be a good actor. Just. Remember, not everybody is fortunately I don't think there was any kind of maliciousness involved with this, it always could be a reality in the future with some of these FID products.

So just knowing that and being careful with that in the future, I'd say. 

Yeah. And moving on a little bit Today, over the last kind of 24 hours really. Gary Gensler, the SEC chairman has been in a house oversight hearing committee. And so there's just been a lot of interesting memes based on his testimony and interview, but also just some interesting developments or around where the SS C is thinking with crypto regulation and just one other kind of point to make here.

And then we can open up the. I also find it interesting. There's a Coin Desk article that came out yesterday as well in kind of an interview, basically kind of Brian Armstrong the Coinbase. C e o, just saying that quote unquote anything is on the table in quote, in terms of kind of their plans should greater regulatory clarity not emerge here in the US and that they could move operations away from the US if they don't get that clarity and all that just to say, I think we need to see more.

Just clarity around regulation and kind of what things are doing. Coinbase arguably, one of the most prominent in doing everything in the most ethical way, as a publicly traded company, they have, public financial statements, and if you're pushing that company out of the US that just.

Is not very positive for the future outlook of where things are going or with the US being a leader in technology and innovation around this space. And so I think all of that coupled with the Gary Ginsler kind of hearing and everything, or his testimony in the hearing is just all interesting kind of lead up to where we may be going over the next few months around crypto and web three, Regulat.

Yeah. What's really interesting, there was a lot that came from the meeting yesterday with Gary Gensler Congress, I even saw something today that a federal kind of financial regulator in New York came out and was pretty public about the fact that they didn't believe that the S B crisis or fallout had really.

To do it all with crypto yet just the day before. Gary mentioned I think at least once, maybe twice, that there were direct links between Crypto and SVB and that, it's just not the case or true. And to be the head of the s e c and to make statements like that and to be unable to answer simple questions, in front of these congressmen and women is something like Ether a security or is.

A commodity and not being able to answer that question. Very point blank. Okay. If we don't have rules in place today that make it very hard for someone like him in his position to define something as a commodity or a security, then fine. We need to have something in place that is very specific for tokens like Ethereum or anything that is not Bitcoin.

I think he was pretty specific that it is you. Tokens that are not Bitcoin. And the funny thing is it doesn't make sense because a token by itself isn't a security because a token could potentially represent a security, but the token itself isn't one. So if we need better regulations to clearly define these types of things, that's all fine and great.

But why has he not done that? Why is he serving Wells notices to Coinbase saying you guys may and most likely are hosting registered securities on your site or unregistered securities on your site. You need to stop immediate. And I think that's what makes someone like Brian Armstrong, who's tried to do everything by the book and the best he can and keeping a lot of this innovation within the United States and is getting served up these wells notices.

And that is not being given clear guidelines and regulations by the exact people that we need it the most from. Makes it, you'll be really frustrating from a business perspective, but is really frustrating from a consumer perspective. A lot of, the whole point of the s e C is to protect consumers. So if you're not protecting consumers and you're not protecting the businesses that are working in the industry, what are you doing at all?

And I think that's like a lot of the biggest issues that people really had and like really came to light yesterday and are starting to come even today with the article that you mentioned.

Yeah, the only other thing I'd add to that is, It's very hard. Academia because everybody's like nitpicking on gensler's time at m i t and academia is just very different than the rest of the world especially when it comes to, theory versus application. And so the biggest thing that I think it really comes down to is a lot of.

Frankly, Gensler's experience is theoretical, not necessarily application, and that's where a lot of people are getting hung up, but they're not really getting hung up on his experience. They're getting hung up more on the fact that he hasn't owned it, but it's like that doesn't matter. The point is that the decisions being made are not necessarily the right ones, and it doesn't matter  whether his experience is theoretical or applicable.

The problem is that the decisions being made are not, In favor of anyone at this point to your point of they're not benefiting consumers or businesses. So then what's the point? 

So the, either it's, you could call it a lack of experience. You could call it a lack of understanding or even a lack of, desire to do anything about it but I don't know. There's just not the there's just not an expectation. Not to say that it's easy either, like it's, I can't imagine trying to be in that position personally. So I can't necessarily say that I would do better. I'd probably do worse, but I don't think that which is probably where most people are getting hung up as they're not really giving someone a new credit. They're just assuming that they could do better, but also Maybe be more humble about it, I don't know. I haven't closely followed like every word he said can't really nitpick individual things, but yeah.

And I think the net of it is just there's not good guidelines, and if anything, we just need better guidelines. And I think probably it is a hard question. Like it is not kind, it is gray, at least in terms of how things are right now. What's a security and what's not a security.

Yep. There's also lots of like regulatory oversight right now too. The SEC does not regulate commodities, so what he said, like he's probably even can't answer that question almost in that kind of forum, if that makes sense. But you also have to think about He knows that's like the main question that someone is gonna ask and he should have maybe been prepped with a better answer.

But but who knows? And I think just, if anything, I hope it's a wake up call and I think, looking at companies like Coinbase and others that are like thinking about, the future of their business I think we really need that kind of innovation to be happening here in the us.

And I think. We should not be stifling that and pushing people out. 

It always also, those Senate hearings always just feel like they're just kind trying to play Gotcha. The whole time. So that's, they're like nobody wins out of this scenario in most cases. It's just like they're always just trying to play.

Gotcha. Cuz it's somehow they're all like campaigning. In like politic, like they're literally campaigning while they're doing their job. It like doesn't make any sense half the time. Yeah. So if they don't ask those questions, then they won't get voted in the next election or they won't get money from their respective party.

People in the next, it's just, that's half that's another half of the problem that a lot of people are not overlooking because we're just used to that. I now know three representatives names that I never cared about before. Yeah. Only because they asked, interesting questions or Uhhuh.


In it's interesting. Yeah. It was nice to actually though hear, even in some of the clips though, to hear the people, whether they're actually educated on it or not. And they were, prepared these questions because it's aligning with their party's values or with their states.

Voter base, but a lot of the questions were, relatively intelligent. The question of is ether a security a commodity? Okay. Anybody probably could have asked that question, but some of the ones that started AOL revolve, excuse me, more around like even the technicals of crypto really were impressive to hear.

And to your point, I'm now familiar with more senators than I was. Free kind of meeting with the SEC chair. So I'd always say that was good. And just to like tack on one more point to yours, drew around pushing innovation offshores. If anything, I'm not an expert in global politics and certainly not economics, but I can't imagine it's a good thing or anyone in the US should want to push anything that could be considered an emerging field in something like crypto or even like the AI markets, offshores and letting other countries develop this technology and find the right ways to implement it and put the kind of correct laws in place for these things.

Because all it's gonna do in the end is put our country's position at the bottom of the leader board. If we're not the people that are pushing for this innovation, then that's not a good thing overall for our country. So to hear some of these senators asking the questions that would potentially bring it back in and get the right people in the position if Gary's not the right guy.

He's been the financial industry, I wanna say, like over 40 years. And again, to your point, Joel, maybe he just doesn't know crypto enough, but yet he's teaching classes at m mit so maybe he does know enough about crypto, but he certain. Was very transparent about the fact that he has never owned any.

So it's okay, what? What do you know? And if he's not the right guy for the job, then fine. But let's get somebody who is, the right person for the job in there, and let's push this industry forward. Let's keep the good people that are here that are trying to do the right thing, give them the tools that they need to be successful.

Like the guidelines, like the Coinbase, Brian Armstrong, I'm sure he'd love to sit down and. Ryan SKUs of Crypto Maari. Don't think he's a US citizen, but he's been very vocal about the US markets and crypto regulation in the United States as he sees the value in that, that, I could list five other people that, would probably love to talk about this and put the right kind of regulations.

In place and not to bring up old wounds, but I do know that this was some of the same things that Sam Bankman freed at our good friend FTX was doing quite a bit of too. Definitely was a bad actor. I don't think all of those are, I think that the story here is that it was put on a spotlight and we need more guidelines and regulations for this and hopefully those.

Back into more of the world of Web three Starbucks. We've talked about a handful of times here on this podcast that, that launched last year or earlier this year. A really new innovative web three based loyalty program called Odyssey. They have started to release a lot more updates from Odyssey, and so I thought it would just be fun to share some of those and just thinking around what they're doing, where they're continuing to push the needle here.

But specifically they launched their second edition of their kind of N F T Mint, so the. Addition in of, there's a couple sets of NFTs. This went live a couple months ago, and those sold out, within a couple of hours really. And so today, actually on April 19th, as we're talking about this the Mint is live for their second edition, but they have.

Also started to release kind of some of the benefits, perks around your loyalty level within kind of this community. And so they're starting to as you, if you look at some of those kind of perks, A lot of these are more tied into the core Starbucks business, which I've found to be really interesting.

And so things like, if you're a level three with 6,000 plus points, you can choose your kind of benefit level when these , go live  at the end of the month here on April 20. You'll be able to choose to get 30 days of free drinks. You can go to a Starbucks and get a free drink every single day.

And so there's some interesting kind of things that are starting to co-mingle between their in-store experience and their real kind of i R L product experience that they're selling with some of this loyalty program. And I've started to really like that as the original kind of odyssey launch was really just all digital and around these kind of on.

This is all digital around these journeys that you could go through and trying to check off the box for some potential benefit in the future. And so it's been interest, see them continue to push forward in this space. Anything Skylar, maybe you would add? I know you're also been active in this kind of programming c.

Yeah, totally. I think they're doing a great job with the way that they're launching things. Their rewards look pretty good. No surprise, the tier three rewards look the best. 30 days of Starbucks every day is pretty sweet deal if, or participating, but it required a pretty high level of engagement and the program overall.

So each NFT. Or stamps as they call them required a different kind of journey or odyssey to be completed. And whether that was going into Starbucks five times in a span of five weeks ordering one of their signature drinks or doing a virtual coffee farm tour, buying one of their limited NFT drops, those all netted you a certain amount of points.

And the kind of way they tiered this was if you have x amount of points, you're either put in tier one, two, or three with tier one obvious. Being like the least amount of perks in tier three, having some of the better ones, like the 30 days of Starbucks. And, I have to agree with you. I feel like your gripe has always been like they really have separated this a lot from the Web two loyalty program that they have today and to just put it off in its own like island.

And it's been a little bit confusing if it's. Just a thing that they're trying to capture some of the Web three market, or is Starbucks like actually serious about connecting URL to IRL and connecting their web two and web three loyalty programs? And I think we're starting to see some of the signs of life here that they really do seem pretty interested in connecting those things together.

With the points that you earn on the Web three Loyalty program, do not convert over to the Web two Loyalty program, but you can get benefits in the Web two Loyalty program from the Web three one, if that makes sense. Hopefully I explained that well. So it's cool to see that they're starting to convert those things.

It makes me very curious, if anything, how they're going to bridge the web two to Web three, because I think the easier one is the Web three to Web two, so we'll see how. Plan to roll that out. If they just roll the existing accounts into this Web three loyalty program and they start just issuing stamps right within the app, that would be my best guess.

But I don't know, maybe they've got something up with their sleeve, but I'm really excited to see what they build in the space. But, doing a great job so far.

I love coffee. But I don't like Starbucks. 

Does the Odyssey program make you interested at all in trying Starbucks just for the program? 

Not particularly. I wonder, my wife occasionally gets Starbucks and I wonder if she would be more interested in that type of thing. But I also know that more recently she's taken.

More interest in local coffee shops or more local coffee shops. Yeah. Yeah. 

She'll get Starbucks occasionally, but yeah, we just don't get it very often. I also have a coffee roasting business, so like we rarely buy, go out to buy coffee unless she wants a cappuccino. 

Yeah. I think that is the ultimate test though, around does it, we're interested in it because, We're into NFTs in web three.

Does the native consumer or the native coffee drinker, does this get them more interested into Starbucks or not? And I don't know, I don't know if I've seen good data around it yet. And I think that is like the ultimate test of can you, does this experience bring a better. The experience around using the blockchain and using NFTs, does it drive a better ultimate customer experience that makes them buy more coffee or be more loyal to Starbucks or not?

And I think that is still T B D. I think to date, they have just shown you can deliver some really unique experiences with this. I don't know if it drives the ultimate like end goal of driving business outcomes of more revenue, and deeper customer loyalty. We'll see. T b d still the jury's still out on that.

I feel. I think if I had to make a guess, I would say that the, it will likely drive more loyalty if loyalty was not zero.

I would say that I have zero loyalty to Starbucks, so getting me to go from zero to one with this program, probably difficult if you gimme free coffee for a year. 

I would still maybe not consider there's lots of things I would have to, cuz you have to do a lot of things to get those rewards, right?

So if I was already doing Starbucks, if I was already buying Starbucks, I was already participating in a lot of Starbucks stuff or using some that, whatever their previous rewards program was, if I was already doing some of that and maybe just like here and there, whatever, like not really going too hardcore, but then all of a sudden you incentivize me.

I could see that being more. That being more useful, that being more engaging. And I, and then I think you being someone who's a little bit more, more web three native, that would be, the fact that it is on the blockchain would be a little bit more interesting to me. Cuz then I know that the experiences can be a little bit more unique and that I do kinda own the rewards in a little bit better way.

I don't know. I think getting people, somebody to go from one to a hundred, probably a little bit easier than trying to get somebody to go from zero to one with it. But I, but that's the whole, age old problem with like marketing and advertising is this more for advertising or engagement?

What part of the marketing funnel is it, like that's the whole. Yeah. That'll be the what it really comes down to. And if it's accomplishing, the, everything in the funnel, but the advertising or the brand awareness type thing, where, which, Starbucks doesn't need brand awareness, let's be honest.

Yeah, I don't know. 

That's my thought though. Yeah. I think that's good. I agree. I think, I don't know if it wins over net new versus kind of driving. More loyalty of, passive or of the like, ultra fan, yeah. Even like, how do we drive them deeper into kind of being like ultra fans?

And so yeah, there's always that spectrum and I think loyalty in general, like regardless of how you do it, there's like that spectrum around like how people participate in it and what the kind of ultimate outcome is with it. 

Yeah. I think the next step if they really wanted to try to get more would be the interoperability.

Is figuring out how to extend rewards to people who, based on other things they've done in that wa like going what we all know is like possible, but actually trying to figure out unique and interesting ways to do that based on everything else that you've done or, part co labbing partnering in that way based on what else is in somebody's wallet.

Yeah, I, that's where I think you could start to get people, cuz then you can get the people that they have already done that thing and they're like, oh, so now I get that for free. Yeah. I did this thing and because you partnered with them, I now get that for free. Okay. That's because then you start to engage people that maybe they weren't interested in Starbucks, but they were interested in this other thing, and now they get that for free.

That could start to be a little bit more interesting. So like that would be maybe one way you could get me as. 

But again, I see previous comments about coffee business. Yeah. The interoperability is what's gonna take this from being a niche business opportunity within Starbucks to something that actually has the potential to be a very powerful web three loyalty program and connects  communities in the ways that we've always thought that loyalty programs really would become, which is no more of these walled gardens where information is kept in these closed ecosystems, but is now more open and transparent and maybe even interoperable with kind of. Other businesses and partners and peoples and being able to use these NFTs for other kind of interesting things like in your, case, like getting something free from, a partner of theirs.

Like maybe it is like a local coffee shop. They do something interesting here locally in Indianapolis where if you hold, a certain stamp of theirs, you come in there and you show 'em the stamp and you get a free drink and it's on Starbucks. And that's like part of their outreach with kind of connecting people with their local communities, but still recognizing that, hey, like a gift from Starbucks, you're supporting your local community. We're all friends here. We all love coffee. We're coffee drinkers. And I think those are the cool things that become unlocked with this type of program, which were not previously possible at all. And again, that's really what's gonna take it and elevate it to the next level from just being this kind of niche.

Like here's our Discord community, here's the web three stamp. Hopefully this kind of nets us well and with that,  we are gonna go ahead and wrap this up for this episode. It was a great NFT NYC recap episode and also our 10th hold on for Dear Life podcast episode. As a commemorative event, around this 10th episode, we are gonna do an open edition mint of a holder n ft. And we're gonna keep this opened for a little over a week until May 1st.

And so if you go to Holder xyz slash podcast, that'll redirect you to the Mint claim link and you'll be able to go through a holder form experience and see how some of our marketing automation suite and forms products actually work. And that'll get you to be able to mint. We'll do this on Polygon. So maybe load up your wallet with a little bit of Matt or send us an email if you.

A couple senses of matic to mint the nft, but at Holder xyz slash podcast you can go and grab your commemorative holder episode 10 NFT. And with that we are out.

Listen to more HODL Podcast Episodes: https://hodl.simplecast.com/episodes 

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