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Don’t Launch to Crickets: 3 NFT Marketing Tools to Guarantee a Successful Project

Skyler Braun
March 14, 2023

Launching an NFT project to crickets is a challenging experience.

Holder's team exists to ensure you don’t launch to crickets. Instead, we help NFT projects, and web3 companies launch to raucous support and a beloved community.


We recommend the three tools below to every new project for a successful launch.

Let’s dive in.

1. A community

NFTs have revolutionized the customer experience. A community allows you to extend that experience beyond the point of purchase.

Most brand projects want to invite their customers to go deeper with them. To create a longer-lasting, more meaningful connection with their fan base. Whether they’re a music artist, sneaker company, or whiskey label.

Giving customers a new way to interact with the brand and their fellow fans in a structured community makes your customer experience more personal and engaging than simply owning your latest product.

But a community looks different to everyone. 

Today, here are a few of your options:

Create a community on any platform like this, and you can engage your fans on a one-to-many basis.

But how can you create an even more personal connection with your holders – and drive sales too?

2. A marketing engine

While online communities are great for group communications, it doesn’t feel very personal. There’s very little (if any) one-to-one connection.

To break that chasm and truly connect with your NFT holders, you have to personalize their experience.

Email is your tool. CRM is your platform.

A CRM stores all your customers’ information in one centralized place. Your team can easily add, manage and organize users no matter how much (or how little) information you have on them.

No more nasty spreadsheets.

So when you have something to share – an update on the project, a new experience level, an event you’re organizing – you can easily segment your community and send the right message to the right people at the right time.

And when you think back to your original mission with this project, that’s powerful.

We recommend Holder for your web3-specific CRM.

So once you’ve engaged your holders on a deeper level, the only question is – How engaged are they?

3. An analytics tool

Analytics are critical to your constant improvement.

By gauging what works and what doesn’t, you can continue providing a better customer experience for your most engaged fans – those who will spend the most on your product or service.

But here’s the rub, most analytics tools only track what happens on-chain.

This is a problem because the best way to increase engagement is by personalizing the customer experience. And you can’t do that on-chain.

Web3 CRMs like Holder address this problem by tracking basic on- and off-chain activity in one place.

Want a more advanced NFT analytics platform? We’d recommend one of the following:

Integrate your community and CRM with an analytics platform, and your project (and, more importantly, your holder experience) will be unstoppable.

A well-executed NFT campaign is marketed, communicated, organized, and improved over time.

Without a community, marketing platform, or analytics tool, your project will likely struggle to succeed.

At Holder, we’re all about engagement. We want to see you succeed and connect with your customers on a deeper level than ever before.

Whether you’re in the planning stages or have already minted your first NFT, give us a shout.

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